Heritage is an essential part of a city’s identity. It many times represents the heart and soul of a place. But too often, we see historic areas abandoned, neglected and not fully embraced by the local population. The pandemic has only exacerbated this tendency and led to more abandonment, leaving once dynamic and thriving spaces, empty and destitute.
In this context, many cities are faced with the question: how do we reactivate our heritage? How can we transform it into the heart and soul of our society once again? How can we maximize its potential and bring it back into people’s day to day lives?
This does not only imply that we preserve and protect our heritage carefully, but that we must also find a way of breathing new life back into it. A life that the local population and not just tourism can fully benefit from. A life that is future-driven, grounded in contemporary problems and solutions, forward-thinking and constantly innovating. Only then can we ensure that our historic spaces will continue to prosper from one generation to the next.
Although this may sound straight forward, it is no simple feat. If you are a city rich in cultural heritage, striving to reactivate your historic urban areas and turn them into catalysts for change, you are probably aware of the wide-range of challenges, questions and obstacles that stand in the way.
Where do you start? Where do you look for funding? Which business models should you adopt? Which stakeholders must you engage? How do you ensure success? How do you guarantee that your regenerative process is inclusive and sustainable? The list of questions goes on…
The good news is that others, like you, are undergoing similar processes and face similar questions.
Hub-In is an ambitious project working closely with 8 pilot cities across Europe – Belfast, Lisbon, Brasov, Angouleme, Slovenska Bistrica, Utrecht, Nicosia and Genova – that are in the thick of it, deep in the process of transforming their historic urban areas. They all have the aim of fomenting hubs of innovation and entrepreneurship, whilst preserving their unique cultural and social identity, as well as the environment.
Why embark on the journey on your own if you can learn from the experiences of others who are on the same course? Hub-In is all about creating knowledge that can be shared and expanded upon. As we work with the pilot cities to bring these hubs to life, we are compiling data, best practices, models and examples to follow, while developing together methods, tools, roadmaps and action plans.
We know that all the insights and expertise we are creating can have an impact beyond these 8 pilot cities and help many more ambitious heritage regeneration efforts across Europe.
This is why we are launching the Hub-In Alliance.
With all the knowledge that we have developed in the first stage of the project, we are ready to expand to share and exchange with more historic urban areas across the continent keen on forging hubs of innovation of their own.
Then the Alliance is for you! Our network will help you boost your regeneration efforts with tools, resources, a specialized Hub-In Academy, as well as a constant exchange with pilot experiences.
What are you waiting for? Let us know you are interested in the Alliance!
For now, this does not imply any commitment. You will be invited to attend an initial webinar to hear from some of the key project partners, gain further insights about HUB-IN and help shape how this wider pool of cities will engage with the project. Subsequently, you will be able to formally sign up to participate in the project and the creation of the Alliance as an “early joiner”.
We hope to see you soon!
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