Vision

• Innovating respecting traditions
• To bring new life to the historical centre by rediscovering its identity and culture and by defining new functions and services to support the local communities.

The Genova HUB-IN Place runs along the main mediaeval road of the old town, where the initial expansión of the city took place. The location is very central, closet o the old port and to the main train station, rich in heritage and home to new and important museum centres.

Values

Genova historical centre as an inclusive place | INCLUSIONE

Genova historical centre as a place to share & exchange | SCAMBIO & CONDIVISIONE

Genova historical centre more than a place, as a full-senses experience | ESPERIENZA

Missions

Main mission

The transformation of the Genova HUB-IN place Will be structured around three main cross-cutting drivers, aligned with the HUB-IN clusters: Economic development, Culture and Teritorial animation.

Mission 1 | Foster the creation of new economic activities and the resilience of existing ones by strengthening their sustainability and creating acceleration programmes.

• Promote the establishment of innovative and high-quality economic activities with attention to economic sustainability through various kinds of acceleration actions.
• Innovate existing economic activities by promoting the adoption of new business models, stimulating the digital and sustainability transition with support and training actions to be developed in collaboration with trade associations.

Mission 2 | Enhance the quality of life of the area by leveraging on the potential offered by the Cultural and Creative Industry and on the many cultural, architectural and social assets of the area

• Redevelop and revitalise existing economic activities through ad-hoc support programmes and collaborations with designers and artists aimed at characterising the aesthetic aspects of the area.
• Involve the residents and city-users in initiatives to re-purpose and re-imagine the public spaces through public art, with urban events and projects to involve the different social, generational and cultural groups present in the area and valorise the multi-cultural aspects of the area and enhance its immaterial heritage and cultural values.

Annexes

The following documents can be consulted at this link:

• ANNEX 1 – HUB-IN Workshop
• ANNEX 2 – Participation survey