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September 2, 2021 - September 6, 2021

Starting from 2021 Genoa will celebrate jeans through art, fashion, music, and cinema, with a rich programme of conferences devoted to sustainability and market initiatives spread all over the territory, able to involve a varied audience of all ages, from baby-boomers to gamers and millennials.

GenovaJeans will be a large, young, fun, and captivating event, aimed at highlighting the role of Genoa and Italy in the birth and development of the world’s most popular garment, an icon of Pop culture.