A study investigated the visiting potential in the historic centre of Brașov
How do citizens and tourists enjoy the public space?
How do they use public furniture?
In November 2023, the Agency of Brașov for the Management of Energy and Environment (ABMEE) presented the results of the study carried out before the installation of the pretext objects in the city center, within the HUB-IN project. The study covers current community behaviour in the locations where the pretext objects will be placed: Brassai Square, Apollonia Hirscher Square, Paul Richter Square, and Sfântul Ioan Square.
Overall, the four squares and the control location (George Enescu Square), seem to have a yet untapped potential to attract more visitors and tourists by developing additional facilities and activities that might encourage them to stay and enjoy the environment. The pretext objects are semi-permanent public furniture objects proposed and designed by the students who participated in the HUB-IN Summer School in July 2023.
Overall, the data highlights the diverse social dynamics during these walks. People choose to enjoy the landscape and ambiance of Brasov either alone, with close family members, or in the company of friends and pets. Most respondents (60%) are accompanied by one or two people, while 30% walk in larger groups (more than 3 people).
The survey was conducted between August and September 2023. Two sociologists interviewed both residents and tourists between 8-10 September 2023.
Brașov strives to become a people-friendly and sustainable destination. Through the HUB-IN project, the municipality aims to give the historic center back to its citizens by fighting neglect, museumification, and gentrification.
Find out more on Brașov’s HUB-IN here!