Eight city pilots will work on their selected historic area and transform it in a "Hub of Innovation and Entrepreneurship" by co-developing new business models and innovative solutions that will bring together sustainability and cultural heritage.
HUB-IN cities will develop actions plans for their HUA based on the needs and values of the local community, according to the principles of circular and sharing economy.
They will make sure local stakeholders and citizens will be able to contribute to the regeneration of their HUA by using engagement methods, innovative tools and developing alternative financing models and acceleration programs for start-ups.
Reverse trends of abandonment and neglect of historic heritage
Create new sustainable opportunities for local traditional businesses
Develop new creative skills and jobs
With eight Historic Urban Areas of diverse geographic locations, socio-economic characteristics and local ecosystems, a rich and fertile ground for cross-fertilisation is present.
Intracity and intercity collaboration and co-learning is at the heart of HUB-IN. The opportunity to network, learn from and work with other cities and stakeholders in the project will increase the capacity ot teams and intensify the transfer of knowledge, strengthening both the HUB-IN network and the results more locally.
Use cultural heritage as a source of inspiration, innovation and celebration strenghtening their unique identity and informing their future
Bring together human needs, individual and societal, and the tools to address them, whilst simultaneously staying within the means of the planet
Experiment and enact open innovation through inclusive and informed co-creation
Thrive through learning and exchanges of information from people, technology and nature
Becoming a HUB-IN place
Our framework guides cities in the creation of HUBs of Innovation & Entrepreneurship in their historic urban areas and defines a common journey towards a HUB-IN place. It can support you in communicating with other local actors on the vision, values and goals behind their plans and actions to regenerate their areas together.
The HUB-IN Approach
...is heritage-led and forward looking
We build on the "spirit of the place", meeting the needs of residents whilst attracting investment, jobs and improving quality of life.
...is iterative and human-connected
We shift mindsets (from "user-centered" to "human-connected") to create and develop more holistic and stronger narratives and strategies for equitable, inclusive, beyond carbon neutral futures.
...is resilient and regenerative
We see places as living organisms that people can rethink, restore and replenish. We want to support cities economic, social and environmental wellbeing to enable them to handle future crises.